This included offering a completely high-definition broadcast of a Winter Games for the first time, whereas also embracing digital coverage, which resulted in 300 million video views and a digital attain of 130 million individuals. By Beijing 2022, the exponential progress in recognition of digital platforms enabled more than 2.01 billion unique viewers to watch the Olympic Winter Games on linear TV and digital platforms. A new period of Olympic Games coverage began 14 years ago, when Olympic Broadcasting Services first served as the sole host broadcaster at the Olympic Winter Games Vancouver 2010. Prior to those Games, the host broadcasting duties and prices had been the duty of the native Organising Committee, and the whole host broadcast organisation had to be created from scratch for each Games.
